SERVICES
Our purpose is simple:
To help innovators communicate with clarity, confidence, and commercial focus.
01
Strategic Brand and Messaging Audit
We review your brand across voice, visuals, and audience perception. Then we create a clear messaging framework that strengthens your position and ensures your story connects locally and globally.
02
Brand Identity & Asset Development
We deliver a complete brand toolkit with updated visuals, typography, templates, and guidelines to ensure consistent, modern, and mission-aligned communication across all channels and partners.
03
Strategic Comms Framework
We build scalable strategies that position you as a credible voice and deepen your connection with customers. Our approach covers communication pillars tied to industry trends, message mapping for every audience, and narratives that define your place in the industry.
04
Social Media Management & Content Creation
We manage your social channels to grow brand awareness and build an engaged community. This includes day-to-day posting, audience interaction, growth tracking, and monthly reporting. We provide a tailored tone of voice, content pillars, branded templates, and a community playbook to ensure consistent, recognisable communication across all platforms.
05
Web Design & Build
We create websites that reflect your brand, deliver consistent messaging, and showcase your capabilities. Designs are user-friendly, SEO-ready, and built to grow with your business.
06
Event Activation
We provide a full-service approach to events — planning, organising, branding, communicating, and hosting. A seamless experience that puts your brand at the centre and leaves a lasting impression.
ABOUT
Our Business
Azucena & Co is a senior-led marketing consultancy for startups, scale-ups, and impact-driven organisations. We help bold ideas gain traction through clear messaging, strategic communications, and consistent brand execution.
APPROACH
Our Role As A Strategic Partner
You need a partner who can flex with the work, stay aligned to your mission, and bring clarity, speed and strategy to the table.
You’ll get consistency, challenge, and care — from a team that’s fully invested in what you’re building.
BENEFITS
Why choose us
Experienced
A senior, multi-disciplinary team that integrates quickly and works hands-on
Agile
The ability to balance long-term positioning with fast-turnaround delivery
Adaptable
Open, collaborative working — responsive when things shift, proactive when momentum builds
Meet The Team
Who We Are
We’re not here to simply deliver outputs. We act as an extension of your team.
Cynthia Azucena
Managing Director & Founder
With over 20 years of experience across startups and global companies in the MedTech and HealthTech sectors, Cynthia specialises in turning complex ideas into clear, compelling strategies that support growth. She has worked on both the client and agency sides, helping early-stage ventures build credibility, attract investment, and communicate with purpose. Her approach combines strategic insight with hands-on delivery –focused on creating measurable impact and long-term value.
Jennifer Blenkinsop
Social Media Strategist
Jen is a social media strategist and medical writer with a background in veterinary medicine and experience across clinical, pharmaceutical, and regulatory settings. She helps science-led startups communicate with clarity, turning complex ideas
into content that resonates with key opinion leaders, partners, and wider audiences.
Rick Macalpine
Art Director
Rick is a senior creative with 20+years of experience crafting brands and campaigns for both global names and early-stage startups. He’s worked with Debenhams, Hotel Chocolat, Chelsea FC, and FIFA – and brings that same level of polish to founders building from the ground up. His strength lies in visually communicating innovation and mission through clear, compelling design.
Michelle Press
Event Strategy & Management
With a background in nursing and over 20 years leading commercial healthcare roles across Europe, Michelle brings deep experience in event activation, key opinion leader engagement, and product launch strategy. She has worked with startups to deliver high-impact events – managing logistics and stakeholder relationships. Her strength lies in executing seamless, well-targeted experiences that reflect brand credibility and drive results.
Testimonial
Working with Azucena & Co has been a truly transformative experience for our business. From the outset, they took the time to understand our brand, our values, and our goals. The team brought fresh, creative ideas to the table and turned them into designs and strategies that genuinely reflect who we are and what we offer.
They didn’t just stop at brand design; their support extended across social media campaigns, marketing strategy, and the creation of a professional one-page promotional document that perfectly captures our message. Every piece of work has been delivered with precision, creativity, and a clear understanding of our market.
What I value most is their ability to combine strategic thinking with creative execution, making the entire process both smooth and impactful. The results speak for themselves, and I wouldn’t hesitate to recommend Cynthia and team to anyone looking to strengthen their brand and grow their reach!
- Ross Robinson, VP Medical Affairs BlueDop Medical
Testimonial
A powerhouse for getting things done.. Cynthia & Jen took time to listen & understand our line of work. They captured the essence of what we hoped to communicate with our start up business & helped us find & create our social brand voice. Collaborative, supportive & a pleasure to work with.
- Sam Hardwick & Ceci von Hofsten, Cofounders Sabi Rebalance
Testimonial
Cynthia has been instrumental in helping Belvedere Advisory Services not only position our services in a competitive environment but also take our strategic thinking regarding marketing to the next level. I will be continuing to tap into Cynthia's unique skills and wealth of knowledge as a key partner for my company. Happy to chat or provide more inforation with interested parties.
- Mary-Jo Rigby, Owner Belvedere Advisory Ltd Coaching and Consulting